Media are used as the content focus of this unit. Students learn to think critically about the media and their involvement with the various forms. The first part of the unity presents an overview of what the media are—radio, television, newspapers, magazines, and films.
In section two, students take an in-depth look at advertising. In addition to analyzing advertising and advertising techniques students are involved in creating and conducting their won advertising campaign.
Section three takes a close look at newspapers and television. Students examine the elements that combine to make up newspapers and television programs.
Skills attained help them to improve critical reading and viewing skills.